Work, real and exploratory.

Concept library

Twenty-four website concepts across eight local industries. Filter by industry and open any piece for the thinking behind it.

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  Cleaning · Homepage · Concept

  Residential + commercial cleaning

  A calm, editorial homepage built around trust, clean spaces, and one-tap booking.

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  Cleaning · Editorial · Concept

  Sunlit magazine layout

  Asymmetric serif hero paired with a single interior photograph, quiet, considered, unmistakably custom.

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  Cleaning · Mobile · Concept

  One-tap booking on iOS

  A focused mobile booking flow: calendar, price summary, one primary action.

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  Renovation · Homepage · Concept

  Home renovation & build studio

  Portfolio-led design that lets project photography do the talking.

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  Renovation · Dark hero · Concept

  Architecture-studio dark hero

  A single moody photograph, thin serif logotype, one terracotta accent line.

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  Renovation · Case study · Concept

  Editorial project spread

  Print-magazine layout: dense project specs on the left, stacked interior photography on the right.

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  Dental · Homepage · Concept

  Boutique dental clinic

  Warm, editorial layout with a considered brand voice, built for high-trust bookings.

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  Dental · Hero · Concept

  "Care, considered" hero

  A soft-focus portrait paired with an italic serif headline and a single gold underline.

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  Dental · Team · Concept

  Clinicians grid

  Three considered doctor portraits with hand-lettered signatures and thin gold dividers.

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  Plumbing · Homepage · Concept

  Precision plumbing service

  Confident, dark-mode landing page with clear proof points and a single primary action.

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  Plumbing · 24/7 hero · Concept

  Industrial 24/7 statement

  Oversized copper numerals on deep navy, engineering-firm confidence, no stock imagery.

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  Plumbing · Pricing · Concept

  Dark pricing tiers

  Three service tiers, monospaced pricing, brushed copper CTA, industrial luxury.

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  Moving · Homepage · Concept

  Local moving company

  A soft, considered layout that funnels visitors straight into a quote request.

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  Moving · Editorial · Concept

  "Move gently" hero

  A hand-drawn box illustration, thin serif tagline, generous whitespace, human, calm, memorable.

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  Moving · Quote flow · Concept

  Multi-step quote form

  Home size → date → contact. One card, one primary action, no friction.

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  Beauty · Homepage · Concept

  Beauty salon homepage

  Quiet luxury concept for services, stylists, and appointment enquiries.

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  Beauty · Editorial · Concept

  Vogue-style hero

  Oversized italic serif with a single pearl-earring portrait, fashion-editorial restraint.

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  Beauty · Stylist team · Concept

  Stylist team page

  Editorial portrait grid with italic names and thin brass dividers.

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  Pet · Homepage · Concept

  Pet grooming studio

  Playful yet sophisticated, an emotive hero that turns browsers into bookings.

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  Pet · Editorial · Concept

  "Good dogs." hero

  Warm butter-yellow, rounded display type, one candid portrait, joyful and refined.

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  Pet · Booking · Concept

  Weekly booking calendar

  Charming week-view calendar with pet-name chips and hand-drawn accents.

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  Wellness · Homepage · Concept

  Physiotherapy & movement studio

  Terracotta-warm editorial concept for evidence-led, boutique clinical care.

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  Wellness · Hero · Concept

  "Move well" hero

  Oversized serif on terracotta with a black-and-white treatment photograph, clinical, warm, human.

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  Wellness · Programs · Concept

  Programs list

  Three horizontal cards, small icons, duration and one-line description, nothing extra.

Before / After Website Concepts

Concept design · Not an official client project

Industry · CleaningRedesign Concept

Cleaning Company Website Redesign Concept

Before

The original type of website often looks outdated, text-heavy, and does not make the contact options clear enough for mobile visitors.

After

A cleaner homepage structure with a clear headline, service areas, trust signals, simple service cards, and a visible WhatsApp enquiry button.

Goal

Help visitors understand the cleaning service faster and contact the business with less friction.

View Redesign Concept ↗

Concept design · Not an official client project

Industry · Beauty SalonRedesign Concept

Beauty Salon Website Redesign Concept

Before

Many salon websites rely heavily on images but do not clearly explain services, pricing direction, booking options, or why the customer should choose them.

After

A premium mobile-first layout with service highlights, treatment categories, stronger visual hierarchy, booking CTA, and trust-building sections.

Goal

Make the salon feel more professional and make it easier for customers to book or ask questions.

View Redesign Concept ↗

Concept design · Not an official client project

Industry · RenovationRedesign Concept

Renovation Contractor Website Redesign Concept

Before

Renovation websites can feel unclear when services, project types, process, and contact flow are not presented in a structured way.

After

A clearer layout with service categories, project-style sections, process explanation, FAQ, and a strong enquiry CTA.

Goal

Help homeowners quickly understand the contractor's services and feel confident enough to request a quote.

View Redesign Concept ↗