JINVERSE DIGITAL / OWNED WORK / EDITION II

LUMA — A brand campaign with three editable vector layouts

A self-initiated, studio-owned beauty-brand concept combining visual direction with a browser-side campaign builder for portrait, square and landscape SVG assets. Not a client campaign.

A self-initiated studio implementation, not a client commission. No client adoption, revenue or business uplift is claimed.

LUMA Edition II actual interface — Actual interface capture of owned work. Where used, contextual imagery in the demo is AI concept imagery, not client or location photography.

The design problem

LUMA asks how one campaign direction can remain coherent across different placements without treating every format as a crop. The fictional beauty brand provides a calm visual language and an editable content system, without product efficacy claims.

The implementation

The concept hero sets the mood; a separate original vector bottle and typographic composition power the downloadable assets. Headline, subtitle, call to action, three palettes and three formats change the actual SVG layout. Required fields and character limits are validated before export.

Deliverables to inspect

Beauty-brand narrative and live campaign controls for headline, subtitle, call to action, palette and format.
Separate portrait 1080 × 1920, square 1080 × 1080 and landscape 1920 × 1080 SVG compositions.
Editable vector download and campaign JSON containing the current copy, palette, format and dimensions.

Scope and limits

Assets are generated locally without a generation API, advertising account or publishing backend. The concept hero imagery is not included in the exported original-vector SVG.
LUMA is fictional owned work, not a commissioned product launch. No skincare efficacy, advertising conversion, sales or campaign return is claimed.

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