Industry · Beauty salons
Website Design for Beauty Salons
Your Instagram probably shows your work better than your website does. That's normal. But when a new client is deciding whether to book, they want things Instagram doesn't answer well: what you offer, roughly what it costs, who'll be doing it, and how to book. Your website is where that should be easy.
Beautiful isn't the same as easy to book
Salon websites tend to have lovely photos and very little else. The treatments sit in a PDF menu, the prices are missing, the booking link opens a different site with a different look, and the address is somewhere at the bottom. A new client who found you on a map or a friend's post has to work too hard to say yes.
Common problems on salon websites
- Lots of images but no clear list of treatments
- Prices missing, or only in a PDF that's hard to read on a phone
- No stylist or therapist profiles, so new clients don't know who they'll see
- A booking button that's hard to find, or that drops people into an unrelated page
- Opening hours, address and parking not easy to find
- A slow site because the photos are far too large
- The website and the Instagram look like two different businesses
What a beauty salon website should include
- Treatments grouped the way clients think about them: hair, colour, nails, brows and lashes, skin, whatever you offer
- Prices, or "from" prices, next to each treatment
- Your team, with a photo, what each person specialises in and how to book with them
- A booking button on every page that goes to the booking system you already use
- Photos of your actual work and your actual salon
- Location, opening hours, and how to get there or park
- Policies people ask about: deposits, cancellations, patch tests, lateness
- Links to your Instagram so the website and your feed back each other up
Recommended homepage structure for beauty salons
- Hero: who you are, where you are, and "Book now"
- Treatments: categories with starting prices
- Meet the team
- Recent work: a small gallery, or your Instagram feed
- What first-time clients should know: consultation, patch tests, deposits
- Location and hours
- FAQ and booking
Making the website and your Instagram feel like one salon
When the site and the feed look like two different businesses, new clients notice. Sometimes the fix is in the website, and sometimes it's further back: a logo, colours and photo style that everything can share. That's brand identity work, which I also do. If you want short clips for Reels or the homepage, I do video production too. Both are quoted separately from the website.
Concepts I've already designed for this trade
My Work page has three salon concepts and one redesign concept. The homepage concept is a quiet-luxury layout for services, stylists and appointment enquiries. The hero concept borrows from fashion editorials, with an oversized italic serif and a single portrait. The stylist team page is a portrait grid with italic names and thin brass dividers. The redesign concept shows how a typical image-heavy salon site could be reorganised around service highlights, treatment categories and a clear booking button. They're concepts, not client work. They show the range of looks possible, from soft and minimal to fashion-led, while the booking path stays obvious.
Built to fill your appointment book
The goal is a site that looks like your salon and makes booking the easy part. A new client should be able to find a treatment, see a price, pick a person and book in a couple of taps. For a small salon, a one-page website often does this well; with a long menu, separate treatment pages are easier to browse. I wrote about how to choose. Clinics have a similar booking problem; see dental clinic website design.
Start with a free website audit
Send me your current salon website and I'll review it and share 3 to 5 practical improvements, covering the treatment list and pricing, the mobile layout, the booking path and how your team and work are presented. Starting prices are on the pricing page, and this article explains what changes them. I work with salons outside Taiwan remotely; here's how.
Frequently asked questions
Does a salon need a website if it's active on Instagram?+
Instagram is good for showing work. A website does the jobs Instagram does badly: a full treatment list, prices, policies, opening hours and a booking link that's always in the same place. It also shows up when people search for a salon in your area.
Should I show prices on my salon website?+
In most cases, yes. Starting prices help people decide before they message you, and they cut down on "how much is it?" questions. Where the price depends on hair length or a consultation, say that next to the price.
Can the website connect to my booking system?+
Usually. Most salon booking tools give you a booking link, and many offer a widget you can embed. I'll use whatever you already have rather than asking you to switch. How deep the connection goes depends on that tool.
Can a one-page website work for a salon?+
Yes, especially for a small salon or a single-chair studio. If you have a large treatment menu, separate pages for each category are easier to browse.
Can you redesign my current salon website?+
Yes. A redesign can keep your branding and photos and fix the structure: treatments, prices, team and booking, built for a phone first.
Want to know what is stopping your website from getting more enquiries?
Start with a free website audit before committing to a full redesign.