Blog
Notes on websites for service businesses
These are the questions small business owners ask me before they hire anyone: what a website should cost, how many pages it needs, and whether the old one is worth saving. I answer them here the way I would on a call. Most posts are about websites, but the studio also does brand identity and video production.
If you'd rather see the work side, start with web design, the pricing page, or the trade pages for renovation contractors, plumbers, beauty salons and dental clinics. I work remotely with businesses outside Taiwan too; here's how that works. Not sure where to start? A free website audit is the easiest first step.
Articles
- Local search · Google Business Profile vs a Website: Do You Need Both?What the free profile does well, what it can't do, when it's enough for now, and eight ways to make your profile and your website back each other up.Read the article
- Branding · Logo File Formats Explained: What Your Designer Should Hand OverVector or raster, which file goes where, the colour and layout versions you need, and a checklist to send your designer before the project ends.Read the article
- Video · How Much Does a Short Brand Video Cost for a Small Business?Why length matters less than you think: what filming, the script, music, versions and rights add to a quote, and what to send for an accurate one.Read the article
- Video · AI-Assisted Music Videos: What You Get, What It Costs, and Where It Falls ShortWhat a person still does when the visuals are generated, what moves the cost, and where AI-assisted video falls short, using my own AI-assisted MV, with visuals generated by MiniMax H3, as the example.Read the article
- Hiring · Hiring a Freelance Web Designer in Another Country: What to Check Before You PayWhat changes when your designer is in another country: the time difference, written English, who does the work, paying safely, and keeping every account in your name.Read the article
- Process · What Your Web Designer Needs From You: A Content Checklist for Service BusinessesThe six things only you can provide, what each one is for, what can wait, and how a remote website project runs from the first call to launch.Read the article
- Pricing · How Much Does a Website Cost for a Small Service Business? What I Charge, and WhyMy public starting prices, what pushes a quote up, the costs that carry on after launch, and five questions to ask anyone before you pay them.Read the article
- Planning · One-Page Website or Multiple Pages? How to Choose for a Service BusinessWhen one well-made page is enough, when separate service pages earn their place, and a quick test to decide for your own business.Read the article
- Redesign · Does Your Website Need a Redesign, or Just a Few Fixes?A 10-minute phone test, what your answers mean, and the signs that point to a rebuild rather than a patch.Read the article
Want to know what is stopping your website from getting more enquiries?
Start with a free website audit before committing to a full redesign.