JINVERSE DIGITAL / OWNED WORK / EDITION II
KANSO — An identity system you can adjust and take away
A self-initiated, studio-owned brand identity implementation with live wordmark controls, three palettes and downloadable SVG and brand JSON. Not a client commission.
A self-initiated studio implementation, not a client commission. No client adoption, revenue or business uplift is claimed.
The design problem
The design question was how to present a small identity as a usable system rather than a single logo image. KANSO is an original fictional brand created by Jinverse to demonstrate that handoff.
The implementation
An editorial specimen introduces the identity before an in-browser workbench. Chinese and Latin names, three color palettes and horizontal, stacked or symbol-only layouts update the primary and reversed marks, application previews and color values. Validation prevents invalid names from being exported.
Deliverables to inspect
- Interactive identity workbench with name, palette and layout controls and business-card and paper-bag previews.
- Downloadable 640 × 280 SVG logo with optional transparent background and editable text.
- Brand JSON containing color tokens, typography references, layout and basic clear-space and minimum-width guidance.
Scope and limits
- The fictional brand has not undergone trademark clearance; SVG text is not outlined and depends on fonts available to the recipient.
- This is a browser-side owned implementation, without an account or asset-management backend. No client adoption, brand lift or commercial result has been established.